Split + B-roll
Last usedSplit screen and b-roll on black.
Ember captionsSplit screenB-roll on black
For creators, editors and agencies. Your whole content team.
You record. Lua does the rest.
Lua turns your raw clips into a finished reel — cut, captioned, with b-roll — and posts it to Instagram when you approve.
Mac with Apple silicon · Instagram first · from $30 a month
Everything from the first idea to the last comment
- Ideas
- Scripts
- Raw cut
- Captions
- B-roll
- Posting
- Comment replies
- Analytics
- Ideas
- Scripts
- Raw cut
- Captions
- B-roll
- Posting
- Comment replies
- Analytics
LuaNew project
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Create from raw takes
Drop every take — we cut the story, you keep the call.
A real project: the founder’s own takes and b-roll · click the editor to take over
Less time editing. More time creating.
Get early access ↗For creators, editors and agencies.You record.
You record.
Lua does the rest.
Raw clips in. A finished reel out — cut, captioned, with b-roll — posted when you approve.
Join the waitlist ↗Tap a reel to preview
Made for
Everyone behind a reel
Not for you yet if you’re on Windows, or need TikTok, LinkedIn or X posting today.
Built by a creator, for creators
Mugilan makes AI and tech reels in English and Tamil. For every minute he posted, he spent hours cutting takes, timing captions and hunting for b-roll. So he built the team he wished he had.
Three steps. You do one.
- Step 1Record
Film your takes the way you always do. Mistakes and all.
- Step 2Lua edits
Cut, captions, b-roll. Every step leaves a note of what it did.
- Step 3You approve
It writes the post, picks the cover and the time, and posts.
Your whole content team, in one app
You record. Lua does the rest — and every cut, caption and clip stays yours to change. These are the real app screens: click around.
Ideas, Done.
Lua studies the reels breaking out in your niche, checks them against your own views, and tells you what to make next.
Get ideas for the weekRadar
Videos to make next — and why they could work.
Each dot is a topic. Closer to the middle = videos on it blow up more.
Make nextOther topics
Make next
Formats that worked, on topics you haven’t coveredNotebookLM: how I stopped AI from making things up Worked for you 16 times
Your explainers on Google’s tools beat your usual views, and a reel like this took off for others this month.
Claude Code vs Cursor — what I’d actually pay for Worked for you 9 times
Comparison videos are your strongest format, and coding assistants are not on your page yet.
Build your first AI agent in 60 seconds Early
Quick-build reels took off for others at about 21× their usual views. You haven’t tried one yet.
Why a 3B model just beat the big ones Early
A surprising claim, then proof in three beats, is working for small-model topics right now.
5 free AI tools every student in India should use Worked for you 6 times
Lists for students beat your usual views the last 4 times you made one.
MCP in 40 seconds — what it is and why everyone is talking about it Early
Explainers under a minute are taking off on protocol topics, and you haven’t covered one.
The model launch everyone missed this week Worked for you 5 times
Your launch recaps beat your usual views the last 3 times, and this week’s drop has few videos so far.
An AI roadmap for 2027 that fits in one reel Worked for you 4 times
Roadmap reels did well for you, and January is when people go looking for one.
Blowing up this week
Posted in the last 7 days · far above their creator’s usual views“Nobody tells you this about ChatGPT memory”
@promptpilot · 38× their usual views
“I replaced my whole team with one agent”
@devwithdivya · 27× their usual views
“This free tool is better than the paid one”
@ai.anna · 19× their usual views · still counting
“Google just quietly shipped this”
@thecodecraft · 16× their usual views
Scripts, Done.
Pick an idea and Lua writes the script in your voice — the hook, the beats, and what to show on screen for each line.
Start from a scriptIdeas
Raw Cut, Done.
Drop in every take. Lua keeps your cleanest lines, cuts the retakes and silences, and shows you every word it cut.
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Captions and B-roll, Done.
Captions timed to every word, in English, Tamil or Tanglish, and b-roll recorded from the product’s own site — never stock.
See the finished reelLuaSaved
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How to stop hallucination in your AI product?
idhu vandhu namma system promptla poyittu simple aa
hallucinate pannaadha hundred percent right result a kodu appadinnu sonnaa mattum patthaadhu.
ennaa adhu work aagaadhu.
ennaa AI sollum
boss naan right information thaan
unakku kudukkuren appadinnu
ennaa AI model vandhu thappaa
answer pandradhai vida enakkuth theriyalainnu sollattum.
adhai vachu namma adhukkappuram context improve panni
andhak case varaadha maadhiri thadutthukkalaam.
And ungalukku unga AI product-la hallucination stop pannanumnu ninaicheengannaa comment-la hallucination type pannunga.
adhukkaana step by step detailed doc naan direct aa ungalukku send pandren.
Google — NotebookLM Video Overviews official demo
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Changes, Done.
Every cut, caption and clip is a real layer on a real timeline. Drag it, swap it, or just ask — and one ⌘Z undoes it.
Edit by askingLuaSaved
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How to stop hallucination in your AI product?
idhu vandhu namma system promptla poyittu simple aa
hallucinate pannaadha hundred percent right result a kodu appadinnu sonnaa mattum patthaadhu.
ennaa adhu work aagaadhu.
ennaa AI sollum
boss naan right information thaan
unakku kudukkuren appadinnu
ennaa AI model vandhu thappaa
answer pandradhai vida enakkuth theriyalainnu sollattum.
adhai vachu namma adhukkappuram context improve panni
andhak case varaadha maadhiri thadutthukkalaam.
And ungalukku unga AI product-la hallucination stop pannanumnu ninaicheengannaa comment-la hallucination type pannunga.
adhukkaana step by step detailed doc naan direct aa ungalukku send pandren.
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Your Style, Done.
Show Lua the reels you love. It learns the pace, the caption look and the b-roll, and edits yours the same way.
Teach Lua your style
Posting, Done.
Lua writes the caption in your voice, picks the cover and the best time, and posts it the moment you approve.
Post without the busywork
Comments, Done.
Pick a keyword once. Lua replies to the comment and sends the link by DM to everyone who asked.
Let Lua handle repliesThe future of content
It’s 2026. Lua is the content team for everyone who just became a creator.
“Anyone with an idea — whether an individual, artist, studio, or brand — can become a creator here.”
Neal Mohan, CEO of YouTube · Cannes Lions, 2025 ↗“Today, creators are the startups of Hollywood.”
Neal Mohan, CEO of YouTube · Cannes Lions, 2025 ↗“To be a successful creator you don’t need millions.”
Kevin Kelly · 1,000 True Fans, 2008 ↗
Replace 4 tools with one app
Stop paying for an editor, a caption app, a scheduler and a reply bot. Lua does all of it, from the first idea to the last comment.
EditingDescript · Creator$35
CaptionsSubmagic · Starter$19
PostingOpus Clip · Pro$29
Comment repliesManyChat · Pro$15
In total
$98/month
vs
LuaCreator
IdeasEditingCaptionsB-rollPostingReplies
In total
$30/month
Other tools at their monthly list price, October 2026.
Your whole content team,
priced like one app.
Founding price locked · 50% off your first month · 14-day money-back
2 months free on annual billing
Creator
$30/month
Billed monthly · cancel anytime
For creators posting two or three reels a week.
12 reels a month
About $2.50 a reel
Ideas and scripts
What to post next, and the script to start from
Raw cut, captions and b-roll
English, Tamil and Tanglish captions
The full editor and AI chat
Change anything Lua made
Styles learned from reels you love
Instagram posting and scheduling
Nothing posts until you approve
Comment replies and DMs from your rules
Analytics for every reel
Pro
Most popular
$79/month
Billed monthly · cancel anytime
For creators posting every day, and editors with a client or two.
32 reels a month
About $2.47 a reel
Everything in Creator
Room to post daily
A reel every day, with spares for retakes
Studio
$199/month
Billed monthly · cancel anytime
For agencies and teams running several accounts.
85 reels a month
About $2.34 a reel
Everything in Pro
3 team seats
5 Instagram accounts
Team seats and multiple accounts are being built. Join the list and we’ll bring you in first.
Founding members
Founding members keep today’s price for as long as they stay subscribed, and get 50% off the first month. Not for you? Full refund within 14 days of your first payment.
About $2.50 a reel.
That covers the idea, the script, the cut, captions, b-roll, the post and the replies — and every edit stays yours to change.
Your questions answered
Anything we have not covered? Send it over and we will answer.
No. Record your takes and Lua makes the cut, the captions and the b-roll. The editor is there when you want to change something, not because you have to.
Reserve your founding price.
We open Lua 50 creators at a time. Founding members keep today’s price for as long as they stay subscribed, and get 50% off the first month. Not for you? Full refund within 14 days of your first payment.
Comments & DMs
BetaNothing waiting · 8 sent this hour (of 375)
Beta — sent as Instagram's private reply, once per comment, within 7 days. The first DM checks that your account allows messages.
If @someone comments “AGENT” → reply “Thanks someone! Check your DMs 📩” + DM “Hi someone, here's the AGENT starter kit you asked for: lua.app/kit”
New comments are checked every 5 minutes, on old posts too. Replies and DMs go out at a steady pace.
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